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The audience adjusts as Facebook learns more about how your audience converts.Īdvantage+ app campaigns have also received several new features to maximize app installs.
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Each person will see a version of the ad that they’re most likely to respond to.Īdvantage audience creates a personalized audience based on your specific Page. In August, a few new tools launched to help small business owners create automated ads.Īdvantage+ creative adjusts creative for each individual who views an ad. Machine learning will direct users to your Shop or your site, wherever the user is most likely to convert. businesses with a checkout-enabled Shop can use their Facebook Shop in ads. There’s more coming for these campaigns, too. In 15 A/B tests, the new campaigns led to a 12% lower cost-per-purchase conversion than standard ads. Meta shared that these new shopping campaigns saw significant cost-savings and conversion results. This feature should help advertisers create profitable campaigns that convert faster. These campaigns can create and split-test up to 150 creative options at once.
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They use automation to eliminate the manual ad creation process. Advantage+ Shopping campaignsĪdvantage+ Shopping campaigns rolled out on August 15th. There are a few updates here, all of which revolve around Meta’s Advantage expansion, so let’s take a look at each. These tools will appear within their Advantage+ solutions. Meta announced several new automation tools to increase growth and sales. Machine learning and automation are a huge focus in online marketing and advertising. But if you have any Live Shopping campaigns planned, make sure you run them in September. The feature wasn’t super popular, so this change may not impact you. As a result, they’re focusing more on Facebook and Instagram Reels. The platform has said that consumer viewing behaviors are shifting. Live viewers can make purchases as the stream goes on. Live Shopping allows users to live-stream shopping events like sales or merchandise launches. (Live streaming itself, of course, will still be available.) Meta announced that the Live Shopping feature will shut down on October 1st of this year.